Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest
Aug/090
We imagine those six multicolored lines you see above are going to cause quite a stir among the various fanboy contingencies — they represent the percentage of “active users” on different consoles in the first half of 2009, according to survey data compiled by Nielsen. As you can see, the Xbox 360 dominated the charts, while the ubiquitously successful Wii came in dead last by a huge margin, ranking below the PS2, original Xbox and GameCube.
Our initial reaction to this data was that Nielsen is high on pot, but we can kinda understand what caused the Wii’s disappointing placement on the list — the chart is tracking the percent of console owners who use their gaming hardware on a regular basis. Everyone and their dog owns a Wii by this point, but very few actually play them consistently, according to Nielsen’s findings. Meanwhile, there’s only a handful of GameCubes out there that haven’t been converted into lunchboxes, and their owners apparently use them a bit more frequently.
If you’re looking for a more straightforward breakdown of console usage, Nielsen also figured the overall usage totals for each console. That chart’s posted after the jump. (You’ll find it slightly above the deluge of inflammatory comments.)
[Via IndustryGamers]
Continue reading Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest
Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest originally appeared on Joystiq on Tue, 11 Aug 2009 14:00:00 EST. Please see our terms for use of feeds.
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Interest in Modern Warfare 2 spikes with Call of Duty branding
Jul/090
Don’t freak out, guys. We know how worried you were when we told you that interest in Modern Warfare 2 was waning without the warm embrace of that familiar Call of Duty brand name. According to Nielsen’s Video Game Tracking service, interest in the shooter has substantially improved following the association of Infinity Ward’s work with Activision’s recognizable franchise.
Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in Purchasing” — increased drastically from the week of July 6 (before the title was modified) to the week of July 13 (post-name change). It’s just like Bill Shakespeare said: “A rose by any other name may smell as sweet, but a rose that’s clearly endorsed by Activision will sell way better.” We’re pretty sure that’s how that goes.
Interest in Modern Warfare 2 spikes with Call of Duty branding originally appeared on Joystiq on Tue, 21 Jul 2009 23:30:00 EST. Please see our terms for use of feeds.
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Interest in Modern Warfare 2 spikes with Call of Duty branding
Nielsen: fickle search engine users could benefit Bing
Jun/090
Google may still be tops when it comes to search engine popularity, but heavy searchers are apparently fickle and don’t stick to a single search engine. According to data mined by Nielsen Online, nearly three-quarters (72 percent) of all heavy searchers use more than three different search engines in a month—a promising figure for Microsoft, which just launched its rebranded search engine, Bing
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Nielsen: fickle search engine users could benefit Bing
Tomboy note app gains Web sync, showcases power of open Web
Jun/090
Tomboy, a popular open source note-taking application, is coming to the Internet. The Tomboy team is creating a Web application called Snowy that will allow users to keep their notes synchronized in the cloud. It also offers a rich interactive Web interface, enabling users to seamlessly access and edit their notes through a Web browser.
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Tomboy note app gains Web sync, showcases power of open Web
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