Bethesda production director says MS ‘totally bungled’ ODST marketing

22
Sep/090

For some, Halo 3: ODST’s $60 price point has become a point of contention (though not for us, we should note). And not for Bethesda production director Ashley Cheng either, who says on his blog that, “reviewers are now mentioning that Halo 3: ODST may not be worth the price point, that it should’ve been cheaper, etc. … give me a break.”

According to him, these complaints wouldn’t be arising if it weren’t for the game’s “totally bungled” marketing campaign. “First saying it was a standalone expansion pack, then coming out and saying wait, no, we’re charging full price because – surprise! – we put ‘more’ stuff in it and it’s called Halo 3: ODST now, vs its original title, Halo 3: Recon.” Bungie has since justified the new price point to us, though apparently for some that just wasn’t enough.

Bethesda production director says MS ‘totally bungled’ ODST marketing originally appeared on Joystiq on Tue, 22 Sep 2009 15:29:00 EST. Please see our terms for use of feeds.